Much of what we believe about sales derives not from the inherent nature of selling but from the information asymmetry that long defined the context in which people sold. Once that asymmetry diminishes and the seesaw re-balances, everything gets upended.
Whether you’re in traditional sales or non-sales selling, the low road is now harder to pass and the high road – honesty, directness and transparency – has become the better, more pragmatic, long-term route.”
— Daniel Pink: The Surprising Truth About Persuading, Convincing, and Influencing Others